It sounds like 4DX could be cool to experience if you don’t mind all the seat shaking and getting sprinkled with water. Your MX4D theater seat will move in sync with the movie action and special EFX generators in the cinema, allowing you to feel the movie’s motion, jolts, pokes, wind, water, and even scents. On May 24, it screened its first film, a multi-sensory version of the live-action “Aladdin.” While we’re certain that the magic carpet ride scene would have been awesome in a motion-synchronized seat, we wonder whether it was worth the price - tickets cost $24.45 per person.Ĭurrently, the Regal Cinemas chain is offering 4DX for “Aladdin,” as well as “John Wick: Chapter 3-Parabellum.” Forthcoming films that will be screened in 4DX are “Toy Story 4,” “MIB: International,” “Spider-Man: Far From Home,” “Dark Phoenix,” and “Godzilla: King of the Monsters.” Motion EFX Theater is the newest evolution in the 4D cinema experience. The majority of 4DX auditoriums are in Europe, with a smattering throughout South America and the Middle East.Ī 4DX movie theater recently opened in Fresno, California. The company says that more than 640 films have been screened in 4DX since 2009. You can feel weather such as water rain (which is apparently different than water?) warm air wind snow lightning rainstorm and fog.Īnd last but not least, you can also experience bubbles.Īccording to the 4DX Instagram account, there were even 4DX effects tailored to specific characters for “ Avengers: Endgame“: Other effects are scents, shots of air, or air to your face.

Movement effects include seats that can roll sway and twist pitch heave “back shaker” “bottom shaker” “back tickler” and “bottom tickler.” Located in Hockley, which is about 45 minutes northwest of Downtown Houston, is a great place to catch blockbuster movies on a budget. However, the range of effects will vary by the auditorium. Enter 4DX movies, a multi-sensory experience that lets movie-goers feel motion in synchronized seats, scents and even weather like rain and lightning.Īccording to the 4DX website, there are 21 possible types of effects available during a screening. Movie theaters are seeking new ways to attract customers and make the viewing experience substantially different than your best Netflix binge.

In fact, 2017 had the lowest number of tickets sold in U.S. Given the abundance of options available on our personal devices and smart TVs, it’s unsurprising that movie theater attendance is dropping off. You can discover a new film or revisit one of your favorites from the comfort of your couch - all without forking over $7 for a box of Junior Mints. We have more options for watching movies than ever before, thanks to streaming sites like Hulu, Amazon and Netflix. 4DX is widely considered to be the biggest innovation in cinematic technology to date.

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